News 2000
V.Successful - Sales Mount for Virgin Mobile
04/04/2000
After a successful launch and Christmas period, Virgin Mobile's inroad to Britain's mobile phone market continues. Sales figures for the first quarter of this year, released today exceeded expectations and show that the company is well on track to meet its sales target of one million customers by the end of the year.
Since it launched in November of last year, Virgin Mobile has attracted 231,598 customers (net - 12/11/99 - 31/03/00). In the first quarter of this year 120,895 people have become Virgin Mobile customers adding to the 110,703 who connected to the company following its launch in November 1999.
Chairman Sir Richard Branson said, "I'm delighted with the news. The figures speak for themselves, we are doing extremely well. Our cheap calls and revolutionary reducing tariff are proving popular with consumers. This, coupled with the additional discounts customers can receive on holidays and music through our Xtras service, means that we are confident of achieving a reputation of the most popular mobile brand in Britain."
For further information please contact:
Steven Day, Virgin Mobile tel: 07931 777 777
Or Debra Burtt, Consolidated Communications tel: 020 7208 2714
Notes to editors
Virgin Mobile uses the One2One digital network and is a 50:50 joint venture with One2One.
Virgin is currently setting up a second Virgin Mobile in Australia.
