News 2000
Virgin Mobile gets set for expansion Appointment boosts Virgin Mobile's retail push
18/08/2000
Virgin Mobile - the UK's first 'virtual' mobile network operator - has appointed Rob Shardlow as General Retail Development Manager. Responsible for spearheading Virgin Mobile's growth, his focus will be on developing third party distribution channels for Virgin Mobile's continued expansion.
Shardlow, 33, has a retail background in sales, channel management, distribution planning and strategy. Working for companies such as Kodak and One 2 One, he has been involved in high profile projects such as the Up 2 You launch, as well as One 2 One's specialist Retail and new Grocery & Convenience Channel.
Greame Hutchinson, Sales Director at Virgin Mobile comments: "We are delighted Rob has joined us; his experience will prove valuable in broadening our current customer base through the provision of new third party distribution channels".
Rob Shardlow says: "Developing the business through the growth of new retail channels will prove challenging, both for myself and Virgin Mobile. I am thrilled to be involved in what will be a very exciting time for Virgin Mobile".
For further information, please contact:
Steven Day, Virgin Mobile - 07931 777777
Chris Kilvington, Consolidated Communications - 0207 2082722
Julia Clark, Consolidated Communications - 0207 2082359
Photo's are also available upon request.
Notes to editors:
Virgin Mobile is now established as the most successful virtual network operator in the world. Since its launch in November 1999 it has attracted a third of a million customers making it one of the fastest growing mobile phone companies ever.
Virgin Mobile is a 50:50 joint venture company between Virgin and Deutsche Telekom's One 2 One and is the UK's first mobile virtual operator.
Virgin has already taken the brand overseas with Virgin Mobile (Australia) a partnership with Cable and Wireless Optus; and Virgin Mobile (Asia) a joint venture with Singapore Telecom.
Virgin Mobile aims to become the world's first truly global virtual network operator. Virgin Mobile phones are available direct on 0845 6000 600; on the web at www.virgin.com/mobile; or on the High Street at more than 300 Virgin Megastores and Our Price shops.
