News
Virgin Mobile first UK network to launch Ericsson T29
27/04/2001
Virgin Mobile announced today that it is to launch the new Ericsson T29 onto the Virgin Mobile network.
This is the first Ericsson phone to be featured in the Virgin Mobile range and is the first time the T29 will be seen on any UK network.
"This sophisticated phone fulfils all the criteria that Virgin Mobile set when choosing a new handset for the range," said Andy Mallinson, head of product marketing at Virgin Mobile. "It is great value for money, looks stylish, is well designed and has a wide range of features. We are delighted to be working with Ericsson in launching this exciting new product and look forward to it being the first of many."
The Ericsson T29 is a practical and stylish phone, perfect for business use, and boasts a host of desirable features including:
- EMS (Enhanced Messaging Service)EMS allows user to send and receive sounds and pictures as well as text and animation.
- 30 pre installed Pictures
- Voice Activated Dialling/Answering
- Screen Saver with Animations
- WAP
- Active Flip Answering
- 10 SMS templates
- 200 phonebook entries.
- Clock, Alarm and Stopwatch
- 5 Games - Tetris, Erix, E-Maze, Game, Ballpop
"Having the Ericsson T29 ranged within Virgin Mobile's portfolio is a great start to what we see as being a long and mutually beneficial relationship between two strong brands", commented Barry Nash, Sales Director at Ericsson Consumer Products.
The Ericsson T29 costs £159.99, including £5 airtime credit to get you started. It will be available from Virgin Mobile from Mid May on 0845 6000 600, at www.virgin.com/mobile, V.SHOPs, Virgin Megastores, Our Price stores, Littlewoods Stores and Littlewoods Extra catalogues.
Steven Day, Virgin Mobile: 07931 777777
Kerry Matheson, Ericsson: 01483 305773
Review kits and photography are available from Julia Clark,
020 7208 2359
Notes to Editors:
Virgin Mobile:
Virgin Mobile is now established as the most successful virtual network operator in the world. Since its launch in November 1999 it has attracted over 900,000 customers making it one of the fastest growing mobile phone companies ever.
Virgin Mobile is a 50:50 joint venture company between Sir Richard Branson's Virgin Group and Deutsche Telekom's One 2 One, and is the UK's first mobile virtual operator.
It has scored a number of firsts, including being the first operator to scrap peak rate calls, introduce a daily discounting tariff and was the first company in the world to introduce an integrated MP3 mobile phone.
Virgin Mobile offers a range of state-of-the-art phones, costing from £39.99. Just buy the one you want - there are no 'plans' to worry about. Then for your calls, there is just one simple tariff of 15p a minute for the first five minutes of use each day and 5p a minute after that - that means calls cost 5p a minute for up to 23 hours 55 minutes each day. There is no line rental, no monthly contract and free voicemail. And with the daily discounting tariff, the more you use your phone the cheaper it gets.
You can pay any way you like: up front by topping up with conventional pre-pay vouchers or by credit or debit card; or monthly, after you have made your calls, settling by direct debit. Calls cost the same either way - and there's absolutely no monthly line rental or service charge.
In the UK, Virgin Mobile phones are available direct on 0845 6000 600; on the web at www.virgin.com/mobile; or on the High Street at over 3000 outlets including Virgin Megastores, Our Price, V Shops and in supermarkets such as Asda and Sainsbury.
Virgin has already taken the brand overseas with Virgin Mobile (Australia), a partnership with Cable and Wireless Optus, which opened for business at the end of October 2000. A similar joint-venture between Virgin and Singapore Telecom will see the launch of Virgin Mobile (Asia) in summer 2001. The global Virgin Mobile brand is also expected to launch in the USA and Europe within two years.
Ericsson:
Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.
Read more at www.ericsson.com/press
