18/08/2001
Virgin Mobile, the headline sponsor of V2001, today launches its exciting programme of activity for V2001 onto the festival-going public.
Virgin Mobile's main on-site activity centres around the specially-constructed Trailer Park with its groovy-retro range of activities, and an exclusive line up of DJs. There is also an exclusive Virgin Mobile V2001 Hotline, an SMS information service, the opportunity to text a message to the entire festival crowd, and the chance to become a modelling superstar. All in all, it adds up to the ultimate festival experience!
V2001, sponsored by Virgin Mobile, is now back for its sixth successive year on the 18th & 19th August 2001, in the green field sites of Weston Park, Staffordshire, and Hylands Park, Chelmsford, Essex. V2001 will play host to the cream of musical talent with live performances from Red Hot Chili Peppers, Texas, Coldplay and Kylie Minogue, among many others.
Virgin Mobile has teamed up with Siemens as the official handset supplier to the V2001 music festival. Sue Rowe, marketing manager at Siemens Mobile Devices, said, "Our latest mobile, the SL45, is the perfect mobile phone for music fans, with its built-in MP3 player. We are delighted festival-goers will be able to see the SL45 put through its paces at V2001."
The SL45 will be thumping out tunes at the Virgin Mobile Trailer Park, with live downloads of MP3 music and DJs using the phone to entertain the crowds with its near CD-quality music.
So what are the details?
Trailer Park
Virgin Mobile Boxstars
Text the Fest
Festival-goers can send a text message to the festival crowd which will appear on the huge 'Jumbotron' screens, either side of the main stage - perfect if you've lost your mates and want to tell them where you are, to tell someone you fancy them, or just to tell 65,000 people your best joke!
To 'text the fest' simply send an SMS to the following numbers:
07905 242001 - Hylands Park, Chelmsford
07905 422001 - Weston Park, Staffs
V2001 News SMS Service
The Virgin Mobile V2001 News SMS service allows festival-goers to receive the latest line-up information and backstage gossip over the festival weekend. In order to register to receive this service, either visit www.virgin.com/mobile/v2001, call the V2001 Hotline on 0906 600 2001*, or send a blank SMS to the following numbers:
07905 532001 - Hylands Park, Chelmsford
07905 612001 - Weston Park, Staffs
This service is available to all mobile phone users, regardless of their network.
Virgin Mobile V2001 Hotline - 0906 600 2001*
During the weekend, all festival-goers can stay up to the minute by calling the Virgin Mobile V2001 Hotline on 0906 600 2001* for all the latest news at V2001.
The Virgin Mobile V2001 Hotline features the following services:
Virgin Mobile V2001 WAP site
The V2001 WAP site is accessed through the VirginXtras menu, or at http://www.virginmobile.com/wap/v2001/v2001.wml. This service features line-up information, travel directions, ticket hotline and information about the SMS service.
Virgin Mobile Customers
Virgin Mobile customers will receive special VIP privileges throughout the festival, including exclusive competitions via SMS, merchandise, free food and drink, manicures and massages and a V2001 'goody bag'. For those who aren't existing customers there will of course be the opportunity to switch networks on site!
Trial and Dial
For non-Virgin Mobile customers, or for those who forgot to bring a phone with them, Virgin Mobile can provide a Siemens festival phone free of charge, to borrow for the weekend with £20 of airtime provided free! Simply register your credit card details with Virgin Mobile on site, borrow the phone for the weekend, and then return it, totally free of charge.
For further information, please call:
Alison Bonny, Virgin Mobile, 07802 430 276
Steven Day, Virgin Mobile, 07931 777 777
Joanne Baker, Virgin Mobile, 07941 233 300
Debra Burtt, Consolidated Communications,
07941 200 300
Julia Clark, Consolidated Communications,
07747 632 175
Sasha Bradbury, Consolidated Communications,
07867 526 208
Email: press.office@virginmobile.com
*Calls cost 60p per min at all times. Calls from Virgin Mobile phones cost 80p. Calls from other mobile phones may cost less or more. Service supplied by IMS, Leeds, LS1 8LB.