News 2001
Smile! Put your face on your phone!
26/11/2001
Virgin Mobile launches viral campaign for `Snapshot' covers
Virgin Mobile, the UK's fifth network, is launching a viral marketing campaign to promote its new `Snapshot' cover service that is set to be the next big thing in mobile. `Snapshot' allows customers the ultimate in phone personalisation by allowing them to put any image on their phone's casing. The email campaign launches on November 30th and uses a short film to illustrate how simple it is to customise mobile phones in a totally unique way.
The film asks: 'What is your favourite face? Place? Dog? Thing?' and each question is illustrated by a photographic image. The film shows how any image, whether it's a party shot with friends or a photo of your loved one, can be easily created on the front or back of a phone with the service.
The `Put your face on your phone' email campaign links to Virgin Mobile's website www.virginmobile.com/photophone where the product is available at £29.99 for Sendo S200 phones and £34.99 plus P&P for the Nokia 3210, 3310 and 3330.
The email is being sent to Virgin Mobile customers and to the recently acquired 51,000 subscribers of the mobile Internet portal, Speedy Tomato.
The service, built by digital imaging specialists e-comeleon, was introduced exclusively by Virgin Mobile earlier this year. Virgin Mobile was the first UK network to offer mobile phone users a custom design service for phone covers.
The Snapshot film and stills of the promotional campaign are available on request.
For further press information please contact:
Virgin Mobile Hotline Press Office number:
0845 600 6272
or email Press.office@virginmobile.com
Steven Day, Virgin Mobile, 07931 777777
Alison Bonny, Virgin Mobile, 07802 430 276
Big-mouths PR
(also for Review kits and photography):
Julie Watson OR Alix Vonk, 020 73850009.
E: virginmobile@big-mouths.com
About Virgin Mobile:
Virgin Mobile is now established as the most successful virtual network operator in the world, and is the UK's fifth network. Since its launch in November 1999 it has attracted 1.25 million customers, making it one of the fastest growing mobile phone companies in history.
Virgin Mobile is a 50:50 joint venture company between Sir Richard Branson's Virgin Group and Deutsche Telekom's One 2 One, and is the UK's first mobile virtual operator.
It has scored a number of firsts, including being the first operator to scrap peak rate calls, introduce a daily discounting tariff and was the first company in the world to introduce an integrated MP3 mobile phone.
In the UK, Virgin Mobile phones are available direct on 0845 6000 600; on the web at www.virgin.com/mobile(http://www.virgin.com/mobile); or on the High Street at over 5,000 outlets including Virgin Megastore, V.SHOP, Carphone Warehouse, Argos, Phone People, Sainsbury, Tesco, WH Smith, Co-op, Asda, Somerfield, Safeway, John Lewis, Littlewoods and Morrisons.
About e-comeleon:
e-comeleon ltd, part of comeleon plc, has developed a proprietary and patent pending process for applying high quality (1440dpi), full colour, decorative digital images or designs directly onto mobile phone covers. Following its successful flotation on the Alternative Investment Market in December 2000, comeleon has built production infrastructure, established cornerstone agreements with leading mobile phone producers and has established its sales channels.
