News 2002
Virgin Mobile takes pole position with the special edition Jordan Grand Prix mobile phone package
29/05/2002
Virgin Mobile, the sponsor and official telecommunications supplier of the Jordan British Grand Prix Formula One team, has taken pole position in the race amongst mobile operators as this season as it introduces an exclusive, special edition Jordan F1 phone.
Formula one fans can snap up a boxed set containing a Nokia 3310 with a Jordan F1 branded cover showing the team’s famous logo and images of the car in action, along with an original Nokia 3310 cover for £109.99. As with all Virgin Mobile customers, owners of the Jordan kit are given access one of the most comprehensive F1 results and news services available on any network anywhere in the world, through its VirginXtras service – and it’s free!
Virgin Mobile customers can ensure their F1 knowledge triumphs over their competitors’ by registering for free SMS alerts covering F1 news, practice times, qualifying times, race results and Drivers and Constructors’ Championship positions. Customers simply need to log on to Virgin Mobile’s web site at www.virgin.com/mobile and register for the VirginXtras F1 services.
For even more in-depth coverage, additional F1 commentary is available through Virgin Mobile’s WAP site, and through its pioneering audio-on-demand `4321’ service. Customers can get up-to-the-minute news and interviews through the revolutionary voice-activated portal through dialling 4321 on their Virgin Mobile and saying ‘Formula 1’.
Those purchasing the special edition set are also given the opportunity to enter a fantastic F1 competition, with the prize being a day’s testing at Silverstone as a VIP guest of Jordan for four people in September.
The special edition Jordan Grand Prix mobile phone package will be available from both Virgin Mobile’s and Jordan’s websites, in the Jordan Team’s `J’ Magazine, in selected UK high street stores, and will appear in various national competitions and promotions.
Formula One is only one of the many sports covered with VirginXtras. Customers can also browse a comprehensive range of sports news and results in sports including football, rugby, cricket, golf and superbikes.
VirginXtras uses a mix of voice, IVR, SMS and WAP to deliver services in the most relevant way to consumers. There is no need to register, but the service can be tailor-made to each individual – as well as localised to their area – when customers spend a few minutes explaining their likes and preferences on Virgin Mobile’s web site. Calls made to recommended merchants through VirginXtras and Your VirginXtras are charged at 10p a minute. WAP access is charged at the Virgin Mobile standard call tariff.
