News 2003
Virgin Mobile teams with Panasonic to launch customised colour phone
12/03/2003
The exclusive titanium finish version of the Panasonic GD67 colour phone, is only available on Virgin Mobile and is priced at £99.99, making it one of the best value colour display phones available on pay as you go. In March, as part of the `Planet Love’ promotion, Virgin Mobile is offering the Panasonic GD67 for only £79.99 when buying £20 of airtime, which makes it one of the most competitively priced colour phones seen in the UK market.
As well as the brilliant colour screen, the GD67 has cool polyphonic ringtones, WAP and a built-in modem, making this a mobile phone packed with the latest technology as well as other useful features like a clock/alarm, calendar, scheduler and currency converter. Furthermore, appealing to people who like to customise their phone, the GD67 features a unique photo insert with a clear back cover, which allows owners to slip in photographs and images of their choice. Virgin Mobile includes a choice of six eye-catching inserts for the back so customers can easily select a new look depending on your mood or to match their outfit.
“The GD67 is a perfect product to launch the partnership between Virgin Mobile and Panasonic. Not only is it outstanding value for money, it also has all the key features that our target market demands,” said Jim Powell, Product Marketing Manager at Virgin Mobile. “We continue to extend our colour phone collection and we believe this one will be a popular choice. Customers increasingly want to personalise their phone and they can with wallpaper, screensavers, graphics or even photos of loved ones. The Panasonic GD67 provides the ultimate in creativity and it was selected as the best new colour phone when we asked Virgin Student to review our range. We’re confident it will appeal to similar young customers who want a cool looking phone with all the latest features at an unbeatable price.”
Graham Carter, General Manager of Mobile Phones at Panasonic, said: “Since the introduction of mobile phones into the Panasonic portfolio we have seen some dramatic changes and advances in this fast moving market, with current products reliant on services and services reliant on good products. To keep up-to-date with the technology and services it is vital that we have close relationships with our customers, so Panasonic is extremely pleased and excited to be working on this project, and be associated with such a great brand as Virgin Mobile and hope we will have a long and prosperous relationship.”
