News 2003
Virgin Mobile selects Conduit Directory Services as its preferred directory enquiries supplier
12/08/2003
Virgin Mobile, the fastest-growing mobile network, has selected Conduit Directory Services Ltd as its preferred supplier of directory enquiry services to its customers. Conduit, the operator of the half-price directory enquiries service 11-88-88 (double ONE, double EIGHT, double EIGHT) and Virgin Mobile, are pleased to announce a strategic partnership to jointly promote 11-88-88 to Virgin Mobile’s customers base.
Conduit’s 11-88-88 service was chosen by Virgin Mobile from many potential companies as the preferred directory enquiry supplier because of its high quality service. The agreement is great news for Virgin Mobile customers who will not only benefit from one of the cheapest directory enquiry service available, but will also be able to take advantage of 11-88-88’s extra features. These features include having requested numbers delivered by SMS, allowing them to be saved into their phone book for future use, as well as call connection, multiple number searches and business classified searches. Calls to 11-88-88 will only cost Virgin Mobile callers 40 pence for the first minute and 20 pence thereafter.
Conduit’s international directory enquiry service, 11-88-99 (double ONE, double EIGHT, double NINE), will be Virgin Mobile’s preferred international service.
Call charges are as follows:
11-88-88 (National directory enquiries) 40p for the first minute20p per subsequent minute
11-88-99 (International directory enquiries) 80p per minute
Virgin Mobile and Conduit began a range of marketing initiatives to promote 11-88-88 and 11-88-99 to Virgin Mobile’s near three million customers from August 1st.
Liam Young, Chief Executive of Conduit, said:
“We are extremely excited that two leading consumer champions, Virgin and 11-88-88 are coming together to offer great cost-savings for Virgin Mobile customers. Being the preferred supplier of choice to Virgin Mobile reflects our leadership and strength in the directory enquiries market and our commitment to providing the lowest cost service.”
Tom Alexander, chief executive of Virgin Mobile, said:
“We are delighted to be working with Conduit Directory Services to give our customers the cheapest possible access to the best possible directory enquiry service on the market. We are confident that they will provide an excellent customer experience which is at the very core of Virgin Mobile’s strategy.”
