News 2004
Virgin Mobile wins the double at consumer awards
01/10/2004
- Virgin Mobile wins the Best Customer Service Award for the fourth year in a row at Mobile Choice Consumer Awards 2004
- Virgin Mobile scoops the Best Ad Campaign award for the Idle Thumbs campaign
01.10.04: Virgin Mobile scooped two prestigious awards at last night’s Mobile Choice Consumer Awards 2004. Hosted by TV comedian Jimmy Carr at London’s Old Billingsgate Market, Virgin Mobile triumphed over its competitors by winning the Best Customer Service Award for the fourth year running, and the Best Ad Campaign for its Idle Thumbs campaign.
The customer service award, which was voted for by the public, was won on account of Virgin Mobile making “a big deal of its customer service”. In the Mobile Choice survey 64% of users rated Virgin Mobile customer services as “Very Good”.
The Idle Thumbs series of films, featuring stars such as Christina Aguilera and Busta Rhymes, were praised as being “cheeky, irreverent and exceedingly memorable”.
Tom Alexander, chief executive of Virgin Mobile, said: “Virgin Mobile is a people business, and offering great customer service is at its heart. This prestigious accolade is proof that we are getting it right, not just this year, but four years running. I’d like to thank all of the staff of Virgin Mobile for their dedication in making Virgin Mobile so successful, and the readers of Mobile Choice Magazine for their support.”
Notes to Editors:
For further information please contact:
| Virgin Mobile | |
| Virgin Mobile Press Office: | 0845 600 6272 or press.office@virginmobile.com |
| Alison Bonny: | 07802 430276 or alison.bonny@virginmobile.com |
| Joanne Baker: | 07941 233300 or joanne.baker@virginmobile.com |
| Lansons Communications | |
| Shellie Wells | 0207 294 3627 or shelliew@lansons.com |
| Liz Willder | 020 7294 3677 or lizw@lansons.com |
About Virgin Mobile:
Virgin Mobile Holdings (UK) plc, the UK's largest mobile virtual network operator, is majority owned by Sir Richard Branson's Virgin Group and uses T-Mobile's network. Since its launch in November 1999, Virgin Mobile has attracted more than 4.2 million customers.
In the UK, Virgin Mobile phones are available direct on 0845 6000 600; on the web at www.virginmobile.com or on the High Street at approximately 5,000 outlets including Virgin Mobile Specialist Stores, Virgin Megastores, Sainsbury, Tesco, Safeway, Asda, John Lewis, Littlewoods, Argos, The Link, Dixons, Carphone Warehouse, Curry's, Comet, Phones 4 U, TOMO, Woolworths, Toys R Us and Rymans.
Virgin Mobile employs approximately 1,400 staff at three sites, Trowbridge, London and Daventry, and has an outsourced customer service centre operated by approximately 200 staff in Middlesbrough. It has been voted one of the top 50 places to work in Britain for two years running in an annual Financial Times survey.
Virgin Mobile's customers are considered the most satisfied in the pre-pay sector according to a recent UK survey by market researchers JD Power and Associates.
