News 2004
Virgin Mobile launches the UK’s longest-lasting Bundles
20/10/2004
20.10.04: Virgin Mobile today launches a revolutionary new proposition, Virgin Mobile Bundles, a range of products offering a selection of voice minutes, text messages and picture messages at great value, with unique features. Virgin Mobile Bundles are set to shake up the mobile market, as the minutes and messages last twice as long as any other network’s bundles packages when the bundle is renewed. This ‘carry over’ is something that no other mobile network offers in a prepay package, so UK mobile customers who currently lose their unused minutes or messages, either every day or every month, should now consider switching to Virgin Mobile to save money.
Virgin Mobile Bundles, which are available to all Virgin Mobile customers, however they choose to pay, can be used to call, text message or picture message any UK network at any time. Using a Bundle a Virgin Mobile customer can be charged from as little as just 12p per minute, no matter which UK network they are calling, and can send a text to any UK network from a minimum of 3p. Standard UK calls are also included. Virgin Mobile Bundles are totally flexible, allowing customers to chop and change both their bundle size and bundle combination each month.
Virgin Mobile Bundles are:
- Easy to set up - can be bought by phone, text or online
- Fully flexible - can be changed, from month to month depending on a customer’s usage
- Ideal for people calling any fixed or UK mobile network anytime
Virgin Mobile Bundles provide:
- SMS reminders when bundles are due for renewal
- Convenient automatic monthly renewal which can be cancelled or changed each month
- Customer support via text message
- Free voicemail retrieval
Virgin Mobile Bundles have:
- No restrictions on when you can make your calls
- No daily limits – so you don’t have a certain amount to use up every day
- No long-term lock-ins – you can change or cancel the bundle each month
Tom Alexander, CEO of Virgin Mobile, said: “The launch of Virgin Mobile Bundles not only offers our customers greater flexibility for their mobile phone, we also reward customers with longer-lasting value by allowing them to carry over any unused minutes or messages for another month when they renew a bundle.
“Virgin Mobile now not only offers the cheapest on-net standard pre-pay text tariff of 3p, it also makes it easier for people who call and text other networks to do so by buying one of our tailored bundles, we have four different sizes and four different types to choose from.”
Virgin Mobile Bundles – the four options:
| Bundle Price | Any minutes | Any text | Any mins and text | Any text and picture messages |
| £7.50 | 40 | 100 | 20 mins + | 70 texts + |
| £10 | 60 (16.7p) | 200 | 30 mins + | 120 texts + |
| £14 | 100 | 400 | 40 mins + | 200 texts + |
| £24 | 200 | 800 | 100 mins + | 500 texts + |
Tom Alexander concluded: “We are delighted that Virgin Mobile Bundles will offer our customers a range of flexible bundles with genuine value for money and no nasty
surprises.”
The launch of Virgin Mobile Bundles will be supported by a television campaign starting on November 1st.
Notes to Editors:
For further information please contact:
| Virgin Mobile | |
| Virgin Mobile Press Office: | 0845 600 6272 or press.office@virginmobile.com |
| Alison Bonny: | 07802 430276 or alison.bonny@virginmobile.com |
| Joanne Baker: | 07941 233300 or joanne.baker@virginmobile.com |
| Lansons Communications | |
| Shellie Wells | 0207 294 3627 or shelliew@lansons.com |
| Liz Willder | 020 7294 3677 or lizw@lansons.com |
About Virgin Mobile:
Virgin Mobile Holdings (UK) plc, the UK's largest mobile virtual network operator, is majority owned by Sir Richard Branson's Virgin Group and uses T-Mobile's network. Since its launch in November 1999, Virgin Mobile has attracted more than 4.2 million customers.
In the UK, Virgin Mobile phones are available direct on 0845 6000 600; on the web at www.virginmobile.com/mobile or on the High Street at approximately 5,000 outlets including Virgin Mobile Specialist Stores, Virgin Megastores, Sainsbury, Tesco, Safeway, Asda, John Lewis, Littlewoods, Argos, The Link, Dixons, Carphone Warehouse, Curry's, Comet, Phones 4 U, TOMO, Woolworths, Toys R Us and Rymans.
Virgin Mobile employs approximately 1,400 staff at three sites, Trowbridge, London and Daventry, and has an outsourced customer service centre operated by approximately 200 staff in Middlesbrough. It has been voted one of the top 50 places to work in Britain for two years running in an annual Financial Times survey.
Virgin Mobile's customers are considered the most satisfied in the prepay sector according to a recent UK survey by market researchers JD Power and Associates.
