News 2005
Ring Tone!
09/03/2005
- Tony Blair’s mobile phone book is the most wanted in Britain by men
- Female voters favour Paris Hilton as having the most desirable list of contacts
Tony Blair is prime target for his celebrity list of contacts as voted for by over 30% of men aged between 18 and 30 who would rather have access to his mobile phone than anyone else’s. The results revealed today by Virgin Mobile show that people truly believe Tony has more celebrity contacts than both Robbie Williams and Sir Elton John.
In light of recent exposes involving Paris Hilton’s mobile contact details, Virgin Mobile commissioned the survey to reveal just who has the most wanted mobile phone book in Britain.
The survey of 18-30 year old mobile phone users, revealed 30% of men would like access to Tony’s contact book, which is considered more interesting and valuable than any other celebrity. Although people admitted that Robbie and Elton’s contact list would be impressive even the attraction of getting their hands on Rachel Hunter, Abi Titmuss and Nicole Kidman’s phone numbers wasn’t enough to attract the majority vote.
Those polled believe that having Tony’s contact book would reveal a whole host of celebrity contacts including David Beckham, Bono, Noel Gallagher, The Queen, Prince Charles and even the Pope, making Tony’s contact list the most important and desirable list of them all.
However, the female vote favoured high profile socialites with the most popular being Paris Hilton. The hotel heiress topped the list with around 25% of the ladies vote. The US babe even beat off British beauty Sienna Miller, who received almost half as many votes. Even the lure of Jude Law’s mobile number wasn’t enough to make her phone book the most sexy. Paris Hilton, who recently had her phone book exposed on the Internet, reeled in voters with the possibility of disclosing mobile numbers of superstars such as Eminem and Andy Roddick. Meanwhile Men (30%) admitted that their only interest in Paris’s mobile would be for her picture gallery!
Most wanted (As voted for by men)
- Tony Blair
- Elton John
- Robbie Williams
- The Queen
- Paris Hilton
Most wanted (As voted for by women)
- Paris Hilton
- Sienna Miller
- Tony Blair
- Elton John
- The Queen
For more information please contact:
| Virgin Mobile | |
| Joanne Baker: | joanne.baker@virginmobile.com or 07941 233300 |
| Amber Morris: | amber.morris@virginmobile.com or 07941 255400 |
| Henry's House | |
| Rachel Moule: | rachel@henryshouse.com or 020 7291 3033 |
| Krissy Knights: | krissy@henryshouse.com or 020 7291 3035 |
Notes to Editors:
This survey was carried out by yougov.com on behalf of Virgin Mobile with a sample size of 2000 people nationwide.
About Virgin Mobile:
Virgin Mobile Holdings (UK) plc, the UK's largest mobile virtual network operator, is majority owned by Sir Richard Branson's Virgin Group and uses T-Mobile's network. Since its launch in November 1999, Virgin Mobile has attracted more than 5 million customers.
In the UK, Virgin Mobile phones are available direct on 0845 6000 600; on the web at www.virginmobile.com or on the High Street at approximately 5,000 outlets including Virgin Mobile Specialist Stores, Virgin Megastores, Tesco, Asda, John Lewis, Littlewoods, Argos, The Link, Dixons, Carphone Warehouse, Curry's, Comet, Phones 4 U, TOMO, Woolworths, Toys R Us and Ryman.
Virgin Mobile employs approximately 1,400 staff at three sites, Trowbridge, London and Daventry, and has an outsourced customer service centre operated by approximately 200 staff in Middlesbrough. It has been voted one of the top 50 places to work in Britain for two years running in an annual Financial Times survey.
Virgin Mobile is ranked in 72nd place in `The Sunday Times 100 Best Companies to Work For’ 2005 list.
