News 2005
Show Off to win the ultimate student lifestyle from Virgin Mobile
02/11/2005
- Virgin Mobile's student competition returns for the 5th year
- Five students will win a ‘sorted' student lifestyle including rent-free house for a year
02.11.05: Student life can be an expensive time with nothing but baked beans in the cupboard and a mounting overdraft in the bank. However, Virgin Mobile is coming to the rescue, so in return for a bit of showing off, you could be one of the five of the luckiest students in the country.
Virgin Mobile's award-winning rent escape competition is returning for its fifth consecutive year this tear, and this year's is better than ever before.
Virgin Mobile is offering you the chance to win the ultimate prize for any student- your rent paid for the year, a full bedroom makeover, your fridge filled every single term, a brand new wardrobe courtesy of the best high street shops, the latest DVD and surround sound equipment, a year's free DVD rental and free mobile phone calls for the year! All of this could be yours, and five students in Britain will win it all.
All you have to do to win is to convince the rest of the population to vote for you using your initiative, powers of persuasion and ability to blag. Last year more than 35,000 students entered the promotion, with one winner collecting more than 7,000 unique votes!
Entering Virgin Mobile's ‘Show Off' competition is easy, you simply have to register by logging onto www.studentshowoff.com or sign up with a Virgin Mobile rep on campus.
At the end of November there will be “'Show Off' nights held at 25 student unions across the UK. Registered entrants will be invited along to take part in a round of challenges competing against fellow students. Some of the things that may be expected of competitors are best celebrity impressions, attaching as many pegs as possible to their bodies, bizarre party tricks or gargling their favourite song. The three best ‘show offs' go into a grand final where they show off the party piece of their choice. The one the crowd likes best wins their place in the final – so there will be one finalist from each university.
Since the launch of its student campaign five years ago, Virgin Mobile has helped forty students escape their dreaded rent. With approximately £400,000 worth of free rent already won, it's little wonder that students across the country have resorted to stunts, stripping and sabotage to win those all important votes. So if you've ever wondered how much of a show off you could be, in return for a sorted year of student life the Show Off campaign will give you the opportunity to find out!
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STUDENT OFFER: Virgin Mobile are now offering all students £25 free airtime and a 10% discount on all the latest phones. For details see: www .studentshowoff.com or call 0845 6000 070.
For more information please contact:
Virgin Mobile
Press office on 0845 600 6272 or pressoffice@virginmobile.com
Joanne Baker - 07941 233300
Alison Bonny - 07802 430276
Henry's House
Rachel Moule: 020 7291 3033 or rachel@henryshouse.com
Krissy Knights 020 7291 2035 or krissy@henryshouse.com
Notes to editors
*Big Red House/Great Rent Escape has won the following awards:
Best Local Advertising, Marketing & PR campaign - Mobile News Awards 2003
Gold Award for integration, innovation & creative excellence - ISP Awards 2003
IT and Telecoms (GOLD) - European Promotional Marketing Awards
Best Creative Execution (BRONZE) - European Promotional Marketing Awards
About Virgin Mobile:
Virgin Mobile Holdings (UK) plc, the UK's largest mobile virtual network operator, is majority owned by Sir Richard Branson's Virgin Group and uses T-Mobile's network. Since its launch in November 1999, Virgin Mobile has attracted more than 5.6 million customers.
In the UK, Virgin Mobile phones are available direct on 0845 6000 600; on the web at www.virginmobile.com or on the high street at approximately 5,000 outlets including Virgin Mobile Stores within Virgin Megastores, The Carphone Warehouse, The Link, Dixons, Phones 4 U, Curry's, Comet, Tesco, Asda, John Lewis, Argos, TOMO, Woolworths, Toys R Us and Ryman plus hundreds of independents mobile phones dealers and available via Shop Direct, Littlewoods, Grattan and Empire home shopping channels.
Virgin Mobile Pay Monthly is currently available in selected Virgin Mobile Stores, The Carphone Warehouse and at www.virginmobile.com.
Virgin Mobile's customers were found to be the most-satisfied mobile consumers in the pre-pay sector for two years running in 2005 and 2004, according to the surveys by J.D. Power and Associates. Virgin Mobile is also featured in `The Sunday Times 100 Best Companies to Work For' list 2005 and is part of the FTSE4Good Index.
