News 2005
Kate Moss to launch the new Virgin Mobile Contract
09/12/2005
- Kate Moss is to star in Virgin Mobile’s new ad campaign
- The ad will launch the new Virgin Mobile Pay Monthly Contract
- New television commercial to premiere on Christmas Eve
- Featuring the Motorola RAZR V3i phone
09.12.05: Virgin Mobile is today delighted to announce that the commercial to launch Virgin Mobile’s new Pay Monthly Contract will star the world-famous supermodel Kate Moss. Kate will be the star of an ad to be premiered in the UK on Christmas Eve, and aired on television over the festive season.
The ad will employ Virgin Mobile’s famous style of wit and humour in advertising, and will see Kate enjoying a rare speaking role. Virgin Mobile is famous for using world-famous celebrities in its ads, and this ad promises to be the best yet. In keeping with Virgin Mobile’s award-winning advertising style, Kate will join the ranks of celebrities poking fun at their own public image.
The ad will first be seen online from December 20th, with a television campaign airing from Christmas Eve.
James Kydd, brand director of Virgin Mobile, said: “Kate Moss is an icon. We are thrilled that she has agreed to appear in our latest commercial. In return, the least we can do is make it really funny. There is little doubt this will be the most appealing ad for mobile phone contracts ever made, which is entirely appropriate as Virgin Mobile contracts are the most appealing in the marketplace.”
The ad will also mark the television premiere of the Motorola RAZR V3i phone, which will be available from Virgin Mobile in late December.
Notes to Editors:
For more information please contact:
Virgin Mobile:
Virgin Mobile Press Office: 0845 600 6272 or press.office@virginmobile.com
Alison Bonny: 07802 430276 or Alison.bonny@virginmobile.com
Henrys House:
Krissy Knights: 020 7291 3035 or krissy@henryshouse.com
Motorola:
Allan Blair: 07801 585614 or allanblair@motorola.com
About Virgin Mobile:
Virgin Mobile Holdings (UK) plc, the UK's largest mobile virtual network operator, is majority owned by Sir Richard Branson's Virgin Group and uses T-Mobile's network. Since its launch in November 1999, Virgin Mobile has attracted more than 4 million customers*.
In the UK, Virgin Mobile phones are available direct on 0845 6000 600; on the web at www.virginmobile.com or on the high street at approximately 5,000 outlets including Virgin Mobile Stores within Virgin Megastores, The Carphone Warehouse, The Link, Dixons, Phones 4 U, Curry's, Comet, Tesco, Asda, John Lewis, Argos, TOMO, Woolworths, Toys R Us and Ryman plus hundreds of independents mobile phones dealers and available via Shop Direct, Littlewoods, Grattan and Empire home shopping channels.
Virgin Mobile Pay Monthly (contract) is currently available in Virgin Mobile Stores, The Carphone Warehouse, The Link, at concessions in WHSmith and at www.virginmobile.com
Virgin Mobile employs approximately 1,400 staff at three sites, Trowbridge, London and Daventry, and has an outsourced customer service centre operated by approximately 200 staff in Middlesbrough.
Virgin Mobile's customers were found to be the most-satisfied mobile consumers in the pre-pay sector for two years running in 2005 and 2004, according to the surveys by J.D. Power and Associates. Virgin Mobile is also featured in `The Sunday Times 100 Best Companies to Work For’ list 2005 and is part of the FTSE4Good Index.
*On a 90-day activity basis.
About the Motorola RAZR V3i
Adding new functionality to the sleek RAZR form, the RAZR V3i delivers a 1.23 megapixel digital camera, expandable memory and a sophisticated new spun metal look – combining the best of mobile style, imaging, audio and technology in one slim device.
About Motorola
Motorola pioneered mobile technology in the 1930s with car radios and public safety radio networks, the walkie-talkie in the 1940's and space-to earth communication for the Apollo program in the 1960s. In the 1980s, Motorola revolutionized personalized communications with the first commercial handheld cellular phone. Today, its new smart devices, networks, and software are making communications not just mobile, but seamless. Continuously redefining “the device formerly known as the cell phone,” Motorola also leads the industry in design, with award-winning products like the iconic RAZR. Motorola had sales of U.S. $31.3 billion in 2004. For more information, please visit www.motorola.com.
Note to Editors: Digital imagery of the products in this release can be seen at: www.motorola.com/motoinfo.
For free B-roll/video content on the products in this release, please log on to www.thenewsmarket.com/motorola. You can receive broadcast-standard video digitally or by video.
