News
Virgin Mobile offers a Summer of Free Texts
28/04/2006
- Virgin Mobile to Virgin Mobile texts are free this summer
- All Virgin Mobile customers benefit from free texts
- Up to 20 billion texts being given away
28.04.06 Starting today, all of Virgin Mobile’s 4.34 million customers can enjoy a Summer of Free Texts. Up to 20 billion texts are being given away as Virgin Mobile customers can text each other for free.
This is the largest text promotion ever seen in Britain and rewards all existing and new customers joining Virgin Mobile this summer with free texts. Customers can send up to 1,000 free texts a month to other Virgin Mobiles until the end of September.
Graeme Hutchinson, Virgin Mobile’s sales and marketing director, said: "They say that the best things in life are free, and the Summer of Free Texts is no exception! This offer is typical of Virgin: simple, great value, ground-breaking and rewards every customer. We think our customers are going to be the most social mobile phone users in Britain this summer!"
Virgin Mobile customers who are on contract or using Pay As You Go bundles can also take advantage of the offer, as their text allowances will decrement for texts to other networks during the promotion, as on-net texts are free.
The promotion is supported by a print campaign, and across a number of high profile outdoor billboard sites. Virgin Mobile will also roll out the promotion over the summer months, with the Virgin Mobile Roadshow vehicle giving away thousands of frisbees, and a Summer of Free Texts ice cream van distributing free ice creams in parks and festivals.
Notes to Editors:
Virgin Mobile customers can send up to 1,000 free standard texts a month to other Virgin Mobile customers. Texts must be sent within or from the UK. Customer’s balances must be in credit. Group text, short codes and picture messages are excluded. The Summer of Free Texts promotion runs from today until September 30th 2006.
For more information please contact:
Virgin Mobile
Alison Bonny: 07802 430276 or alison.bonny@virginmobile.com
Jo Baker: 07941 233300 or baker@virginmobile.com
About Virgin Mobile:
Virgin Mobile Holdings (UK) plc, the UK's largest mobile virtual network operator, is majority owned by Sir Richard Branson's Virgin Group and uses T-Mobile's network. Since its launch in November 1999, Virgin Mobile has attracted more than 4 million customers*.
In the UK, Virgin Mobile phones are available direct on 0845 6000 600; on the web at www.virginmobile.com or on the high street at approximately 5,000 outlets including Virgin Mobile Stores within Virgin Megastores, The Carphone Warehouse, The Link, Dixons, Phones 4u, Curry's, Comet, Tesco, Asda, John Lewis, Argos, TOMO, Woolworths, Toys R Us and Ryman plus hundreds of independents mobile phones dealers and available via Shop Direct, Littlewoods, Grattan and Empire home shopping channels.
Virgin Mobile Pay Monthly (contract) is currently available in Virgin Mobile Stores, The Carphone Warehouse, The Link, Phones 4u and at concessions in WHSmith and at www.virginmobile.com
Virgin Mobile employs approximately 1,400 staff at three sites, Trowbridge, London and Daventry, and has an outsourced customer service centre operated by approximately 200 staff in Middlesbrough.
Virgin Mobile's customers were found to be the most-satisfied mobile consumers in the pre-pay sector for two years running in 2005 and 2004, according to the surveys by J.D. Power and Associates. Virgin Mobile is also featured in ‘The Sunday Times 100 Best Companies to Work For’ list 2005 and is part of the FTSE4Good Index.
*On a 90-day activity basis.
