News
Get Spotted with Virgin Mobile
09/05/2006
- Virgin Mobile launches a nationwide ‘Get Spotted’ campaign to win a role in the next Virgin Mobile TV ad
- The winner will follow in the footsteps of the likes of Kate Moss and Missy Elliott
- The 20 finalists will be invited to a live audition in London
- A panel of judges including a celebrity guest will choose the winner
09.05.06: Virgin Mobile today launches its ‘Get Spotted’ competition to offer someone a role in its next television ad. The lucky winner will follow in the footsteps of the likes of Kate Moss to star in the TV advert, which will be screened later in 2006.
Virgin Mobile has become famous for its use of high-profile celebrities in tongue-in-cheek and amusing advertising campaigns. The nationwide ‘Get Spotted’ competition offers anyone the opportunity to enter, simply by entering the competition in Virgin Mobile Stores between today and the closing date of June 5th.
Virgin Mobile’s TV star will be chosen from a shortlist of 20 finalists, and will be chosen for their potential star quality. The finalists will be invited to a Grand Final audition in London, which will be judged by a panel including a celebrity guest.
The winner will be treated like all stars should, travelling in style (the venue is to be confirmed, but a passport may be required – previous ads have been shot in New York and LA) and staying in luxury accommodation. The winner will have a visible role in the ad, and could potentially star alongside an A-list celebrity such as previous stars Kate Moss, Missy Elliott, Christina Aguilera, LL Cool J or Wyclef Jean. Filming for the advert will commence in June/July 2006.
James Kydd, Virgin Mobile’s brand director, said: “We are hugely proud of our advertising campaigns, and have become known for using high profile stars in an offbeat and amusing way. We are offering one lucky person the experience of a lifetime, which could also potentially set him or herself on the road to TV stardom, courtesy of Virgin Mobile. I would urge anyone who would like a taste of stardom to get down to a Virgin Mobile store today!”
Many of Hollywood’s finest, including Courtney Cox, Tom Cruise and Brad Pitt started their career in adverts. Stars of the future are now being given the chance to shine by filling in an entry form and dropping it off in Virgin Mobile Stores in Virgin Megastores nationwide. Hopefuls then send a snap of themselves via MMS to 07734 999 119 (including the boxed code on each entry form).
Notes to Editors:
For more information, please contact:
Henry’s House:
Krissy Knights: 0207 291 3035 krissy@henryshouse.com
Rachel Moule: 0207 291 3033 rachel@henryshouse.com
or
Virgin Mobile Press Office: 0845 600 6272 or press.office@virginmobile.com
Alison Bonny: 07802 430276 or alison.bonny@virginmobile.com
About Virgin Mobile:
Virgin Mobile Holdings (UK) plc, the UK's largest mobile virtual network operator, is majority owned by Sir Richard Branson's Virgin Group and uses T-Mobile's network. Since its launch in November 1999, Virgin Mobile has attracted more than 4 million customers*.
In the UK, Virgin Mobile phones are available direct on 0845 6000 600; on the web at www.virginmobile.com or on the high street at approximately 5,000 outlets including Virgin Mobile Stores within Virgin Megastores, The Carphone Warehouse, The Link, Dixons, Phones 4u, Curry's, Comet, Tesco, Asda, John Lewis, Argos, TOMO, Woolworths, Toys R Us and Ryman plus hundreds of independents mobile phones dealers and available via Shop Direct, Littlewoods, Grattan and Empire home shopping channels.
Virgin Mobile Pay Monthly (contract) is currently available in Virgin Mobile Stores, The Carphone Warehouse, The Link, Phones 4u and at concessions in WHSmith and at www.virginmobile.com.
Virgin Mobile employs approximately 1,400 staff at three sites, Trowbridge, London and Daventry, and has an outsourced customer service centre operated by approximately 200 staff in Middlesbrough.
Virgin Mobile's customers were found to be the most-satisfied mobile consumers in the pre-pay sector for two years running in 2005 and 2004, according to the surveys by J.D. Power and Associates. Virgin Mobile is also featured in `The Sunday Times 100 Best Companies to Work For’ list 2005 and is part of the FTSE4Good Index.
*On a 90-day activity basis
