News
Virgin Mobile Bluecasting Trial with Hard-Fi
16/05/2006
16.05.06: Virgin Mobile announced today it is trialling an innovative way for gig-goers to interact with their favourite bands via ‘Bluecasting’. The company will Bluecast exclusive free content to gig-goers’ mobile phones at forthcoming gigs The trial will take place all this month at Carling Academy Brixton and over the next three nights 4000 Hard-Fi fans a night will be able to download free Hard-Fi wallpaper, photos of the band, and have the chance to win a signed copy of Hard-Fi’s new DVD and CD set, ‘In Operation’.
Bluecasting is a new marketing tool that delivers mobile content to today’s popular Bluetooth mobile phones. The content, transmitted over radio waves from a server installed at the venue, can be downloaded quickly at no cost to the customer within a 10-20 metre radius of the server.
Stephen Rogan, head of sponsorship at Virgin Mobile, said: “It is great to be able to enhance gig-goers’ experience by offering music and data content to them for free. It brings the band closer to their fans and adds an extra dimension to the night out.”
For more information about Virgin Mobile and music, please visit www.virginmobilelouder.com.
Virgin Mobile. Bringing you live music.
For further information:
Amber Morris, Virgin Mobile press office
07941 255 400 or 0845 600 6272
pressoffice@virginmobile.com
About Virgin Mobile:
Virgin Mobile Holdings (UK) plc, the UK's largest mobile virtual network operator, is majority owned by Sir Richard Branson's Virgin Group and uses T-Mobile's network. Since its launch in November 1999, Virgin Mobile has attracted more than 4 million customers*.
In the UK, Virgin Mobile phones are available direct on 0845 6000 600; on the web at www.virginmobile.com or on the high street at approximately 5,000 outlets including Virgin Mobile Stores within Virgin Megastores, The Carphone Warehouse, The Link, Dixons, Phones 4u, Curry's, Comet, Tesco, Asda, John Lewis, Argos, TOMO, Woolworths, Toys R Us and Ryman plus hundreds of independents mobile phones dealers and available via Shop Direct, Littlewoods, Grattan and Empire home shopping channels.
Virgin Mobile Pay Monthly (contract) is currently available in Virgin Mobile Stores, The Carphone Warehouse, The Link, Phones 4u and at concessions in WHSmith and at www.virginmobile.com
Virgin Mobile employs approximately 1,400 staff at three sites, Trowbridge, London and Daventry, and has an outsourced customer service centre operated by approximately 200 staff in Middlesbrough.
Virgin Mobile's customers were found to be the most-satisfied mobile consumers in the pre-pay sector for two years running in 2005 and 2004, according to the surveys by J.D. Power and Associates. Virgin Mobile is also featured in `The Sunday Times 100 Best Companies to Work For’ list 2005 and is part of the FTSE4Good Index.
*On a 90-day activity basis
