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News 2006

Virgin Mobile exclusively launches the Lobster 575

25/05/2006

  • Virgin Mobile introduces the Lobster 575 to offer great functionality at an outstanding price

25.05.06: Virgin Mobile today unveiled the next handset in its exclusive brand of mobile phones aimed at 16-30 year olds, called the 'Lobster 575’. The phone offers a full range of features and technology at an outstanding price.

The Lobster 575 is a small clamshell handset boasting an impressive 262k colour screen and a high quality, integrated 1.3 megapixel camera for just £89.99 on Pay As You Go and free on contract . This palm-sized phone is available in sleek black or hotter-than-hot pink and will be widely available from Virgin Mobile Stores and other high street retailers in the UK from late May. Customers wanting to be one of the first to get their hands on this great phone will be able to order from www.virginmobile.com/mobile or by calling 0845 6000 600.

A number of further stylish Lobster-branded phones will be launched throughout 2006. All Lobster phones feature a Virgin-branded red shortcut key, giving fast access to Virgin Mobile’s entertainment content service, BITES. Updated daily, it covers music, celebrity news and gossip, humour, and sport exclusively for Virgin Mobile’s customers.

Graeme Hutchinson, sales and marketing director at Virgin Mobile, said: "The Lobster 575 is a great phone that’s perfect for grabbing some attention. It offers innovation, great functionality, an excellent design and great value for money.”

The Lobster 575 comes with £5 airtime, battery and charger

  • 1.3 megapixel camera

  • 262k colour screen

  • Video capture and playback

  • MP3/polyphonic ringtones

  • Photo phone book

  • GPRS

  • Picture messaging (MMS)

  • Built-in games

  • Calendar, calculator and clock alarm

Ends

For further press information please contact:
Jo Baker, Virgin Mobile press office
07941 233300 or 0845 6006272
pressoffice@virginmobile.com

About Virgin Mobile:

Virgin Mobile Holdings (UK) plc, the UK's largest mobile virtual network operator, is majority owned by Sir Richard Branson's Virgin Group and uses T-Mobile's network. Since its launch in November 1999, Virgin Mobile has attracted more than 4 million customers*.

In the UK, Virgin Mobile phones are available direct on 0845 6000 600; on the web at www.virginmobile.com or on the high street at approximately 5,000 outlets including Virgin Mobile Stores within Virgin Megastores, The Carphone Warehouse, The Link, Dixons, Phones 4u, Curry's, Comet, Tesco, Asda, John Lewis, Argos, TOMO, Woolworths, Toys R Us and Ryman plus hundreds of independents mobile phones dealers and available via Shop Direct, Littlewoods, Grattan and Empire home shopping channels.

Virgin Mobile Pay Monthly (contract) is currently available in Virgin Mobile Stores, The Carphone Warehouse, The Link, Phones 4u and at concessions in WHSmith and at www.virginmobile.com.

Virgin Mobile employs approximately 1,400 staff at three sites, Trowbridge, London and Daventry, and has an outsourced customer service centre operated by approximately 200 staff in Middlesbrough.

Virgin Mobile's customers were found to be the most-satisfied mobile consumers in the pre-pay sector for two years running in 2005 and 2004, according to the surveys by J.D. Power and Associates. Virgin Mobile is also featured in `The Sunday Times 100 Best Companies to Work For’ list 2005 and is part of the FTSE4Good Index.

*On a 90-day activity basis


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