News 2006
Virgin Mobile unveils its World Cup line-up
05/06/2006
- Virgin Mobile Bites offers customers a dedicated World Cup service
- Celebrities share their World Cup predictions with Virgin Mobile
- Virgin Mobile Kebab Van will feed England supporters in Germany
05.06.06: Today Virgin Mobile unveils its winning line-up of World Cup services for its customers. Virgin Mobile customers will be privy to an unrivalled range of services, including a range of World Cup-specific content on Virgin Mobile Bites, including predictions, celebrity interviews and competitions. In addition, there will be an appearance from the much-loved Virgin Mobile Kebab Van in the England supporters’ camp Germany!
Virgin Mobile Bites offers an enhanced and highly interactive Bites service. Its unique editorial content will offer a winning World Cup experience for Virgin Mobile customers, regardless of the score at full time. This full entertainment system ensures England fans will be in the know at the touch of a button wherever they are. World Cup Bites will include exclusive interviews from celebrity football fans, the latest news, downloads quizzes and competitions.
Virgin Mobile customers can share in World Cup glory and camaraderie by using Virgin Mobile video functionality and Bites to ensure family and friends feel close to all the action, be it in England or Germany.
Virgin Mobile will also be pitching up at the England World Cup camp in Germany with its unique Kebab Van. The England Camp (englandcamp.com) in Achem will host up to 5,000 England supporters this year and Virgin Mobile will be there providing FREE post match grub for its customers.
Many celebrities have already contributed to Virgin Mobiles World Cup Bites community with their World Cup predictions:
"People always look at Brazil, but I'm going for England because I'm an England supporter and if I didn't go for England what is the point of me getting passionate about it?” Ian Wright
“Germany have a good chance because they're horrible bastards, and obviously Brazil, because of Ronaldinho.” The Zutons
“I've heard Rooney has made a miraculous recovery. We've got such a strong team and I think after 40 years the Cup will come home for us."Nikki Sanderson
“Brazil are favourites and so they should be - they've got four unbelievable forwards and a great history. Defensively they look a bit weak to me, so it will be a question of whether they can outscore everybody." Gary Lineker
“Germany being the host will give them a big advantage because they've got all their fans there, but I think Brazil will win it after seeing their players play for Barcelona against Arsenal. Sven's great for taking Theo Walcott." Kate Lawler
The festival facilities include a maxi screen showing all matches, Oktoberfest beer tent and coaches to the big games. Music from the UK’s top DJ’s will maximise the World Cup atmosphere.
With a World Cup line-up like this, Virgin Mobile customers will feel like winners throughout the whole of this spectacular football occasion!
For more information on Virgin Mobile Bites see www.virgin.com/mobile
For more information on the England Camp see www.englandcamp.com
For more information, please contact Henry’s House:
Krissy Knights: 020 7291 3035 or email: krissy@henryshouse.com
Rachel Moule: 020 7291 3033 or email: rachel@henryshouse.com
Virgin Mobile Press Office: 0845 600 6272 or press.office@virginmobile.com
Alison Bonny: 07802 430276 or alison.bonny@virginmobile.com
Notes to Editors
Virgin Mobile Holdings (UK) plc, the UK's largest mobile virtual network operator, is majority owned by Sir Richard Branson's Virgin Group and uses T-Mobile's network. Since its launch in November 1999, Virgin Mobile has attracted more than 4 million customers*.
In the UK, Virgin Mobile phones are available direct on 0845 6000 600; on the web at www.virginmobile.com or on the high street at approximately 5,000 outlets including Virgin Mobile Stores within Virgin Megastores, The Carphone Warehouse, The Link, Dixons, Phones 4 U, Curry's, Comet, Tesco, Asda, John Lewis, Argos, TOMO, Woolworths, Toys R Us and Ryman plus hundreds of independents mobile phones dealers and available via Shop Direct, Littlewoods, Grattan and Empire home shopping channels.
Virgin Mobile Pay Monthly (contract) is currently available in Virgin Mobile Stores, The Carphone Warehouse, The Link, Phones 4u, at concessions in WHSmith and at www.virginmobile.com
Virgin Mobile employs approximately 1,400 staff at three sites, Trowbridge, London and Daventry, and has an outsourced customer service centre operated by approximately 200 staff in Middlesbrough.
Virgin Mobile's customers were found to be the most-satisfied mobile consumers in the pre-pay sector for two years running in 2005 and 2004, according to the surveys by J.D. Power and Associates. Virgin Mobile was also voted 22nd Best Workplaces in the UK in the Financial Times survey for 2006 and is part of the FTSE4Good Index.
*On a 90-day activity basis.
