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Great new Pay As You Go Tariff from Virgin Mobile - So Good You'll Swear By It...

01/02/2008

F*** F*** Minutes, F*** F*** Texts & a F****** Pence F*** Rate

Virgin Mobile’s great new Pay As You Go (PAYG) tariff - Daily Bonus - launches today. And it’s so good that we’ll swear it’s one of the best in the market. No confusing tariff structures; no ‘Top Up Friday’, ‘Stop the Clock’, ‘Anynet’, ‘Favourite Place’, ‘Talkalot’, ‘Talkalotmore’s’ or other confusing jargon. Just a straight-forward, simple, value for money pricing structure that you’d expect from Virgin Mobile.

Both new and existing Virgin Mobile PAYG customers can benefit from the tariff and it’s probably the most simple and competitive value propositions within the market. How? Take five and we’ll tell you: All a Virgin Mobile customer has to do is make five minutes of calls a day, to any UK landline or mobile, and they’ll receive five free minutes of calls. The same goes for texts – send five in a day – get five free. Gone are the days of topping up at five past midnight on the last Thursday of every month just to receive your freebies. The new tariff is a great value offering that is simple for everyone to understand.

And what’s more, Daily Bonus customers can benefit in even more money saving ways as the tariff has a new flat rate for calls, meaning customers can contact whoever they want, whenever they want, for just 15p per minute. As if that wasn’t enough, all Virgin Mobile users will still benefit from free voicemail, as well as 24hr help from Virgin Mobile’s award winning customer service team.

Virgin Mobile is also launching a fantastic new rewards scheme called Crave, in February. Available to all customers who register, it offers money off handset upgrades, free airtime for connecting a friend, and two free music track downloads. As well as this, customers who register for Crave will also benefit from the Exclusives programme, which will give them amazing offers at Toni & Guy, Lovefilm.com, La Senza, Virgin Holidays and Virgin Experiences.

Graeme Oxby, Managing Director, Virgin Mobile said: “The Pay As You Go market is incredibly cluttered and confusing. At Virgin Mobile we always put the consumer first and Daily Bonus cuts through the jargon and confusing rates. It brings Virgin Mobile back to its heartland by offering total simplicity and value for money which is what consumers expect from Virgin Mobile. Our new rewards program Crave will also really resonate with our customers and offer many exciting lifestyle rewards. Our customers actually start to effectively get paid for using their phone as we offer rewards for even the simplest things like registering with us or recommending a friend. Daily Bonus and Crave put Virgin Mobile in a fantastic position for 2008.”

-Ends-

Media contacts

Issued by Eulogy! on behalf of Virgin Mobile:
Ben Gold: 0207 927 9999 or Ben@eulogy.co.uk
Jonny Lockwood: 0207 927 9999 or Jonny@eulogy.co.uk
Mark Barber: 0207 927 9999 or Mark@eulogy.co.uk

Virgin Mobile:
0845 600 6272 or press.office@virginmobile.com
Simon Dornan, 07847 279666 or simon.dornan@virginmobile.com



Notes to Editors


Terms and Conditions

Daily Bonus


Eligibility: Virgin Mobile Pay As You Go Daily Bonus tariff is open to Virgin Mobile Pay As You Go customers except for customers paying charges in arrears by Direct Debit and any customers who have been suspended or disconnected for any reason.


Applying for Daily Bonus: You must contact Virgin Mobile and choose our Daily Bonus tariff. You can do this either by calling or texting Virgin Mobile at the numbers shown on our website or in our catalogue. If you register your details with Virgin Mobile you can also choose Daily Bonus online through the ‘Your Account’ section at www.virginmobile.co.uk or by visiting a Virgin Media store. Once you have selected Daily Bonus we will process your application within 48 hours and send you a text message to confirm that your application has been activated, at which point you will be eligible to start accruing calls and texts towards your Free Allowance (as defined below).


How it works: In any day, after you have made 5 minutes of calls and sent 5 text messages that originate in the UK to either UK landlines (that’s numbers beginning 01 or 02) or to Virgin Mobile and other UK mobile telephone numbers (we refer to all of these as Qualifying Numbers) then the next 5 minutes of calls and the next 5 text messages that you send to Qualifying Numbers that same day will be free. Your 5 minutes of free calls and your 5 free text messages per day are called your Free Allowance. You may earn free calls without the need to send 5 texts in a day and may earn free texts without the need to make 5 minutes of calls in a day. Calls to call forwarding services (that’s numbers beginning 07744 and 07755) do not count as Qualifying Numbers and are excluded.

A minimum call charge for any calls made directly before or immediately after your Free Allowance may also apply. Your Free Allowance does not rollover and, if not used, expires at midnight on the day in which it is earned. You can earn a maximum of 5 free minutes of calls and 5 free text messages per day. Any calls that you make or texts that you send outside of your Free Allowance will be charged at the rates indicated for our Daily Bonus tariff on our website or in our catalogue. If you have purchased a Bundle you will only receive your Free Allowance once you have used up the minutes and texts in your Bundle and made 5 minutes of calls or sent 5 texts to Qualifying Numbers in a day.
From the 1st February 2008, new and existing Virgin Mobile customers will be able to sign up to the Daily Bonus tariff by texting BONUS to 789050, calling IVR on 789 or via the “Your Account” section at www.virginmobile.co.uk

General:You may cancel Daily Bonus at any time by calling 789 from your Virgin Mobile phone. If you do cancel you will revert to Virgin Mobiles standard Pay As You Go tariff. You may still apply for Daily Bonus in the future but you may only apply once for Daily Bonus in any 30 day period. Except for Virgin Mobile Red Rewards, Daily Bonus is not available in conjunction with any other reward or promotion unless otherwise specified. Your Free Allowance is non-transferable and cannot be exchanged for cash. By applying for Daily Bonus you accept these terms and conditions. Virgin Mobile reserves the right to amend or vary these terms and conditions or to withdraw Daily Bonus at any time. Terms and Conditions for the supply of Pay As You Go services and Bundles also apply. These terms and conditions are effective from 28 January 2008.

Virgin Mobile

Virgin Mobile is the UK’s largest mobile virtual network operator and uses T-Mobile's network. Since its launch in November 1999, Virgin Mobile has attracted more than 4 million customers. Virgin Mobile is part of Virgin Media. The group is the first to be able to offer ‘quadruple play’ to customers: mobile and fixed line telephony, broadband internet and television.

In the UK, Virgin Mobile phones are available direct on 0845 6000 600; on the web at www.virginmobile.co.uk or on the high street at approximately 5,000 outlets including Virgin Mobile Stores and those within Virgin Megastores, The Carphone Warehouse, Phones 4 U, Currys, Currys.digital, Comet, Tesco, Asda, John Lewis, Argos, Woolworths, web retailers Dial-a-phone plus hundreds of independent mobile phone dealers and available via Littlewoods Shop Direct Home Shopping, Grattan and Empire home shopping channels.

Virgin Mobile employs approximately 1,700 staff at three sites, Trowbridge, London and Daventry, and has an outsourced customer service centre operated by approximately 200 staff in Middlesbrough.

Virgin Mobile was voted 22nd in the Best Workplaces in the UK Financial Times survey for 2006 and is once again in the top 50 in 2007. Virgin Mobile was honoured at Management Today’s Most Admired Companies Awards 2006, being voted the best company for the Ability to Attract, Develop and Retain Top Talent.

Virgin Media

Virgin Media is an innovative and pioneering UK entertainment and communications business. For the first time consumers can get everything they need from one company - the UK's only quad play of TV, broadband, phone and mobile plus the most advanced TV on demand service available, the UK’s first high definition TV service and V+, our high specification personal video recorder. We're the UK’s most popular residential broadband provider, the largest virtual mobile network operator and the second largest provider of pay TV and home phone.

Virgin Media owns two content businesses - Virgin Media Television (VMTV) and sit-up. VMTV owns seven entertainment channels - Living, Living 2, Bravo, Bravo 2, Challenge, Trouble and Ftn - and is a 50% partner in UKTV which consists of ten channels including UKTV Gold and UKTV History. Sit-up runs retail TV channels bid tv, price-drop tv and speed auction tv.


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