News
Virgin Mobile reveal Sony Ericsson as their official handset partner at this year's V Festival
28/02/2008
28.02.08: Virgin Mobile, headline sponsors of the V Festival for the ninth consecutive year, today reveals Sony Ericsson as Virgin Mobile’s official handset partner for this year’s activity, from the Road to V competition to the V Festival itself!
The V Festival is one of the UK’s top music festivals and runs over the weekend of 16/17th August in both Chelmsford and Staffordshire. Last year's festival was attended by over 160,000 people who saw the best festival line up of the year!
Rosie Newey, Head of Music Sponsorship at Virgin Mobile said: “Sony Ericsson offers an outstanding range of handsets that are ideal for any music fan. The choices of handsets are amazing and will be great for keeping in touch with friends and capturing the vibe and atmosphere at this year’s festival.”
David Hilton, Head of Marketing, Sony Ericsson UK & Ireland said: “Following the success of V Festival 2007, during which we got our handsets into thousands of hands. Sony Ericsson is delighted to be the official handset partner of the V Festival for a second year. We are really excited to have the opportunity to show off our latest range of handsets which starts include state-of-the-art technology such as 5.0 mega pixel cameras, Walkman® Media Players and the latest in video blogging, in fact all that the modern festival goer needs!"
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For more information please contact:
Issued by Eulogy! on behalf of Virgin Mobile:
Jonny Lockwood: 0207 927 9999 or Jonny@eulogy.co.uk
Mark Barber: 0207 927 9999 or Mark@eulogy.co.uk
Ben Gold: 0207 927 9999 or Ben@eulogy.co.uk
Virgin Mobile:
0845 600 6272 or press.office@virginmobile.com
Simon Dornan, 07847 279666 or simon.dornan@virginmobile.com
Notes to Editors
V Festival
V Festival is now in its 13th year and was the first UK festival to operate over two days and swap line-ups overnight. Since 96, some of the world’s greatest performers have graced the stages including Radiohead, Morrissey, The Strokes, Coldplay, Red Hot Chili Peppers, Blur, Faithless, Razorlight and Kylie.
Virgin Mobile
At Virgin Mobile we love music. A lot of people might bandy around the word “love”, but we really do mean it… and we’ve got the goods to back it up!
Music is at the heart of what we’re about, and it’s what our customers love too. That’s why we put our money where our mouth is and get involved by supporting a whole host of live music events… from small, intimate gigs and grass roots talent competitions, right up to V Festival.
We’re proud to be the telecoms sponsor of the Academy Music Group (AMG) – the UK’s leading owner and operator of live music and club venues, with a network that attracts over three million gig-goers every year.
Carling Academy Brixton, AMG’s legendary south London venue, has scooped NME Best Venue 2007, Vodafone Live Music Awards Best Live Music Venue 2006 and the Time Out Venue of the Year 2004.
And, how could we forget the award winning* V Festival? Virgin Mobile is about to take on its ninth year of sponsoring the world-famous weekender, and it’s getting better all the time. We have an army of Virgin Mobile Angels who help lug your beers to your tent (and will even put it up for you). We let all festival goers (no matter what network they’re on) charge up their phones at our recharge points and we even dish out free line-up info via Bluetooth.
But that’s not all, Virgin Mobile’s Road to V with Sony Ericsson is back in 2008 and for the fifth year running we’re giving two lucky bands the chance to open the V Festival. To be in with a chance head to roadtov.com now!
A bit more about Virgin Mobile…
Virgin Mobile is the UK’s largest mobile virtual network operator and uses T-Mobile's network. Since its launch in November 1999, Virgin Mobile has attracted more than four million customers.
Virgin Mobile is part of the Virgin Media group. The group is the first to be able to offer `quadruple play’ to customers: mobile, phone, broadband and TV.
Virgin Mobile is part of Virgin Media – the UK’s leading entertainment and communications company. Virgin Media is the UK’s only provider of quad play services – superfast broadband, digital and on-demand TV, home phone and mobile. As the UK’s largest residential broadband provider, it currently offers first-class broadband speeds of up to 20Mb (with plans to roll-out a 50Mb service later this year). Plus, Virgin Media has the most advanced TV on demand service, with over 1,000 music videos and over 500 movies available to its customers.
* V Festival was winner of Best Festival Line-up at the 2007 UK Festival Awards
Virgin Media
Virgin Media is an innovative and pioneering UK entertainment and communications business. For the first time consumers can get everything they need from one company - the UK's only quad play of TV, broadband, phone and mobile plus the most advanced TV on demand service available, the UK’s first high definition TV service and V+, our high specification personal video recorder. We're the UK’s most popular residential broadband provider, the largest virtual mobile network operator and the second largest provider of pay TV and home phone.
Virgin Media owns two content businesses - Virgin Media Television (VMTV) and sit-up. VMTV owns seven entertainment channels - Living, Living 2, Bravo, Bravo 2, Challenge, Trouble and Ftn - and is a 50% partner in UKTV which consists of ten channels including UKTV Gold and UKTV History. Sit-up runs retail TV channels bid tv, price-drop tv and speed auction tv.
Sony Ericsson
Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit www.sonyericsson.com
For media information please contact:
Matt Beavis or Jo Fiddy, Brando: 0207 419 7000
