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Virgin Mobile to launch Top-Up & Get promotion

14/10/2008

Virgin Mobile this week launched its new pre-pay ‘Top-Up & Get’ Promotion (TU&G). The TU&G promotion rewards all Pay As You Go (PAYG) customers who top up £10 or more with unlimited free texts at the weekend.

Starting from 6 October 2008, all full Virgin Mobile PAYG customers are eligible for the Top Up & Get promotion if they top up at least £10 during the qualifying period of 0000 hrs Monday to 23:59 pm Friday.

Following a top up of at least £10, the PAYG customer will receive a text from Virgin Mobile informing them that they are eligible for the ‘Top Up & Get’ promotion. Eligible customers will then receive an unlimited text allowance to use during the Weekend period, which runs from 0000 hrs Saturday to 23:59 pm Sunday. Texts are available both on-network and cross-network.

Graeme Oxby, Managing Director of Virgin Mobile commented: “The Top Up & Go promotion is an offer that not only rewards existing PAYG customers for their loyalty, but will one that we hope will help us to expand our customer base.’

– Ends –

For press enquiries:
Jessica Carlin or Jackie Antas at Borkowski on 020 7404 3000
jessicac@borkowski.co.uk
jackie@borkowski.co.uk

NOTES TO EDITORS

Fair Use Policy Applies of 750 texts per weekend.

DAILY BONUS TARIFFCOST
Calls to landlines1, Virgin Mobiles2
and any other UK mobile networks2
15p per minute
Minutes 6 - 10 each day ^Free
Text to other Virgin Mobiles25p per text
Text to other network mobiles210p per text
Minimum call charge15p per call
^ Only calls/texts to landlines, Virgin Mobiles and other UK mobile networks are free.

PAYG TARIFFCOST
Calls to landlines 1 and Virgin Mobiles 2
First 5 minutes of calls each day*
15p per minute
Each minute after that*5p per minute
Calls to other network mobiles 2540p per text
Text to other Virgin Mobiles 23p per text
Text to other network mobiles 212p per call
Text to landlines10p per text
Minimum call charge10p per call
(15p per call from 13th Oct 2008)
* Build up of minutes. Only calls to landlines, Virgin Mobiles, other mobiles and video calls count towards your daily build up of minutes. This means that after 5 minutes of calls each day you will get down to your 5p/minute rate on landline* and calls to Virgin Mobiles.

About Virgin Mobile
Launched in 1999, Virgin Mobile is the UK's largest mobile virtual network operator and uses T-Mobile's network. With 4.4 million customers, Virgin Mobile is part of Virgin Media and the group is the first to be able to offer 'quadruple play' to customers: mobile and fixed line telephony, broadband internet and television.

In the UK, Virgin Mobile phones are available direct on 0845 6000 600, on the web at virginmobile.co.uk or on the high street at approximately 5,000 outlets including Virgin Mobile Stores, zavvi, The Carphone Warehouse, Phones 4 U, Currys, Currys.digital, Comet, Tesco, Asda, John Lewis, Argos, Woolworths, web retailers Dial-a-phone plus hundreds of independent mobile phone dealers, and available via Littlewoods Shop Direct Home Shopping, Grattan and Empire home shopping channels.

Virgin Mobile employs approximately 1,700 staff at three sites, Trowbridge, London and Daventry, and has an outsourced customer service centre operated by approximately 200 staff in Middlesbrough.

Virgin Mobile was voted 22nd in the Best Workplaces in the UK Financial Times survey for 2006, and is once again in the top 50 in 2007. Virgin Mobile was honoured at Management Today's Most Admired Companies Awards 2006, being voted the best company for the Ability to Attract, Develop and Retain Top Talent.



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