News
Virgin Mobile Voscars
17/12/2008
‘Jizz in my pants’ wins voscar award for best viral campaign
It was announced today that the spoof rap song ‘Jizz in my Pants’, created by members and writers of the American sketch show Saturday Night Live, was the overall winner at the first ever Voscars (Virgin Mobile Oscars).
The winning video, featuring Justin Timberlake, Molly Simms and Jamie Lynn Sigler, can be seen at http://uk.youtube.com/watch?v=4pXfHLUlZf4.
Created by Virgin Mobile, the Voscars ceremony was held at the Curzon Cinema in Mayfair. It brought together thirty of the UK’s top bloggers, social media commentators and journalists to vote for their top 30 viral marketing campaigns.
The top thirty were, in order:
The Voscars also saw the premiere of the ‘30 Peas’ viral campaign, now available to view online at http://uk.youtube.com/watch?v=_E21KVL9Ew0. The video was filmed using stop-motion animation and features thirty peas doing everything from dancing to climbing mountains. The theme, ‘it’s amazing what 30 peas can do’, is based on Virgin Mobile’s new data tariff that provides customers with unlimited web access for a fixed cost of only 30p per day. More information is available at www.virginmobilepeople.com/30p/.
Simon Dornan, head of PR at Virgin Mobile, comments: “Online marketing campaigns aren’t just an afterthought any more; they have become as important as any TV advert or price promotion. We created the Voscars panel to showcase their success and allow the online community to vote for the best.
“Our congratulations go to everyone involved in the winning video and to all those in the top 30. They were all incredibly creative examples of online marketing and I know it wasn’t easy for the group to pick a winner.”
ENDS
For more information, please contact:
Melanie Seasons at 0207 927 7538 or melanie.seasons@onlinefire.co.uk
Editor’s notes:
About Virgin Mobile
Launched in 1999, Virgin Mobile is the UK's largest mobile virtual network operator and uses T-Mobile's network. With 4.4 million customers, Virgin Mobile is part of Virgin Media and the group is the first to be able to offer 'quadruple play' to customers: mobile and fixed line telephony, broadband internet and television.
In the UK, Virgin Mobile phones are available direct on 0845 6000 600 , on the web at virginmobile.co.uk or on the high street at approximately 5,000 outlets including Virgin Mobile Stores, zavvi, The Carphone Warehouse, Phones 4 U, Currys, Currys.digital, Comet, Tesco, Asda, John Lewis, Argos, Woolworths, web retailers Dial-a-phone plus hundreds of independent mobile phone dealers, and available via Littlewoods Shop Direct Home Shopping, Grattan and Empire home shopping channels.
Virgin Mobile employs approximately 1,700 staff at three sites, Trowbridge, London and Daventry, and has an outsourced customer service centre operated by approximately 200 staff in Middlesbrough.
Virgin Mobile was voted 22nd in the Best Workplaces in the UK Financial Times survey for 2006, and is once again in the top 50 in 2007. Virgin Mobile was honoured at Management Today's Most Admired Companies Awards 2006, being voted the best company for the Ability to Attract, Develop and Retain Top Talent.
About onlinefire
onlinefire is a creative online PR agency, launched in 2007 by Graham Lee and James Fitzgerald.
Combining traditional public relations experience with digital expertise, onlinefire creates ideas that inspire people to talk about brands online.
onlinefire devises and executes creative online PR campaigns across the media, FMCG, travel, consumer and broadcast sectors for some of the biggest names around. Clients include Becks, Virgin Media, BBC Radio 5 Live, Becks Vier, Virgin Mobile and allrecipes.com.
